B2B Enterprise Growth Partner  ·  Fractional CMO

Pipeline,
not posts.

GrowthOS architects and operates the full demand-generation and pipeline-acceleration function for mid-to-large enterprises across LATAM, the U.S., and Canada.

30 min  ·  Straight diagnostic  ·  Honest answer on fit
$30K+
Deal sizes we're built for
up to $200K+ ACV
90 – 180
Day sales cycles
multi-stakeholder buying motion
Month 1
Signed financial model
open numbers reviewed every month
Not an agency.
We sell one thing: ownership of your pipeline number.
Not a freelancer.
We carry P&L thinking into every conversation and shared financial accountability into every engagement.
Not a content factory.
Conversion to qualified enterprise pipeline is the goal, always.
The Differentiator

Bidirectional financial
accountability.

GrowthOS commits
To flag ROI gaps before you notice them.
A signed financial projection model in month one, built on your actual deal parameters. Open numbers reviewed every month with the dashboard on screen. We commit to putting the real numbers on the table early, long before renewal.
You commit
To log closed-won deals within 48 hours.
Closing data is what makes optimization real. Every qualified opportunity logged in CRM within 48 hours. Every closed deal reported monthly. This is the commitment that makes bidirectional accountability work.
Both sides have skin in the game.
What We Operate

Four pillars. One engine.

01
Precision Demand Gen
LinkedIn ABM at named-account scale.
7-touch outreach sequences across 100–500 named accounts. Sales Navigator targeting by company, role, and intent. Sponsored Content and InMail amplification for the full account universe.
02
High-Intent Inbound
Google Ads rebuilt for enterprise intent.
Keyword architecture rebuilt around purchase-intent terms. Vertical landing pages A/B tested quarterly. Remarketing to website visitors with sequenced messaging. Cost tracked to cost-per-qualified-lead, not impressions.
03
Thought Leadership
CEO positioning in EN and ES.
Two long-form LinkedIn articles per month, ghostwritten in both languages. Quarterly webinars hosted by your leadership. Case studies, whitepapers, and solution briefs that give your sales team proof on every call.
04
Revenue Operations
Marketing–sales reconciliation.
CRM configured with custom enterprise pipeline stages, BANT lead scoring, and 24-hour SLA handoff. Monthly Business Review with the financial model open on screen. One number. Two sides accountable to it.
Precision Demand Gen
High-Intent Inbound
Thought Leadership
Revenue Operations
GrowthOS
The Engine
One pipeline number
Signed. Reconciled monthly.
Four channels feed one system. Every output reconciled against the financial model you sign in month one.
The 90-Day Read

A number we both sign. Then read together.

Every Pilot opens with a projection both sides sign, built on your actual deal parameters. The engagement is read against that document, not against a narrative.

Day 1
Sign the number.
A financial projection model, built on your real deal size and sales cycle. The KPIs that define success, agreed and on paper before any work begins.
Day 1 to 75
Build with open numbers.
The full engine runs. Every review opens with the dashboard on screen and the signed model beside it. Gaps surface early, while there is still time to act on them.
Day 75
Read the actuals.
The CRM on one side, the signed projection on the other. If the pipeline is there, we convert to a 12-month partnership. If the timing is not right, you keep the full handoff at no cost, and the door stays open.
The document already answers how it went.
Inside an Engagement

What you see every month.

Three artifacts run every engagement. You see all of them, every month, from day one.

Artifact 01
The signed model
A financial projection built on your real deal size, sales cycle, and close rate. Both signatures on it before any work begins.
Artifact 02
The live dashboard
Pipeline, conversion, and spend on one screen, fed by your CRM. The same view we read together at every review.
Artifact 03
The Monthly Business Review
Ninety minutes. The dashboard on one side, the signed model on the other. Decisions leave the room in writing.
Qualified pipeline  ·  signed model vs. actuals
Illustrative view
M1M2M3 M4M5M6
Signed model Actuals, read together every month
Engagement Tiers

Three tiers. Fixed pricing. No hybrids.

Pricing is fixed and public. The fee is the same for every client at each tier. There is no 'contact us for pricing' here.

Pipeline Pilot
Validate the model.
$3,500
/mo
90-day term  ·  100 named accounts
+ $3,000/mo recommended ad spend
One-time setup fee: $1,500–$2,500  ·  Varies by account complexity.
Waived on Growth Partner and Strategic Partner.
  • LinkedIn ABM: 100 accounts, 7-touch sequence
  • Existing Google Ads optimisation
  • Basic CRM configuration + lead scoring
  • LinkedIn company posts: 2/week (organic)
  • Monthly performance report + review
  • Bi-weekly pipeline review (30 min)
  • Financial projection model, signed month 1
For companies testing the model before a 12-month commitment. Converts to Growth Partner at day 75 if signal is positive.
See Pipeline Pilot details →
Recommended
Growth Partner
Build the engine.
$6,500
/mo
12-month term  ·  250 named accounts
+ $5,000/mo recommended ad spend
  • LinkedIn ABM: 250 accounts, 7-touch sequence
  • Google Ads full rebuild + vertical landing pages
  • LinkedIn Sponsored Content + InMail campaigns
  • CEO articles: 2/month ghostwritten EN + ES
  • Whitepapers, case studies, solution briefs
  • Quarterly webinar: produced and hosted
  • Full CRM integration + BANT lead scoring
  • Weekly pipeline review (30 min)
  • Monthly Business Review (90 min, model on screen)
The default tier. The full demand-generation engine: every channel, every deliverable, the financial model, the monthly review.
See Growth Partner details →
Strategic Partner
Full Fractional CMO.
$10,000
/mo
12-month term  ·  500+ named accounts
+ $7,500/mo recommended ad spend
  • Everything in Growth Partner
  • Product marketing strategy per product line
  • Analyst relations: Gartner, Forrester, IDC
  • Partner ecosystem and channel development
  • Sales team training + playbook development
  • 2 field events produced per quarter
  • Quarterly board-level reporting deck
For companies scaling into multiple markets, launching new product lines, or pursuing analyst recognition.
See Strategic Partner details →

Ad spend is always separate, paid by you directly to the platform (Google, LinkedIn), at platform cost and with full transparency.  ·  One-time setup fee applies to the Pipeline Pilot only. Varies by account complexity. Waived on annual engagements.

Who We Are

The practice, explained.

Fernando Chocano, Founder and Operator of GrowthOS
The Operator
Fernando Chocano
Founder & Operator · Guatemala City

GrowthOS is a founder-operated practice. Fernando architects and personally runs every engagement: the strategy, the execution, and the pipeline number, end to end. Every client works directly with him, which is why the practice keeps a limited number of seats.

Connect with Fernando on LinkedIn
Vision

A B2B commercial landscape where the growth function is built with the same rigor as finance, where pipeline targets are signed commitments, performance is reconciled monthly, and both sides of the engagement have skin in the game.

A market where enterprises across LATAM, the U.S., and Canada compete on equal terms with global players, not because they outspent them, but because they out-operated them.

Mission

To architect and operate enterprise demand-generation engines for mid-to-large companies across LATAM, the U.S., and Canada, combining LinkedIn ABM, paid search, thought leadership, and revenue operations into one accountable growth system.

With a signed financial model in month one. Open numbers at every review. And a clear exit path built into the model, because open numbers are the foundation of trust.

01
Operator, not vendor.
We carry P&L thinking into every conversation. We own the pipeline number, and every hour we invest is measured against it.
02
Numbers, not opinions.
Every claim reconciles to a financial model. Every meeting opens with the dashboard on screen. Progress means qualified pipeline, reconciled monthly.
03
Pipeline, not posts.
Conversion to qualified enterprise pipeline is the goal. Everything we build is measured against the financial model.
Questions

Frequently asked questions.

What is a fractional CMO?

A senior marketing leader who owns the growth function for your company without a full-time hire. At GrowthOS that means we architect and operate the full demand-generation and pipeline-acceleration function, own the pipeline number, and report against a financial model both sides sign in month one.

How is GrowthOS different from a marketing agency?

We sell one thing: ownership of your pipeline number. An agency delivers tasks and reports activity. We carry P&L thinking into every conversation, measure every hour against qualified pipeline, and share financial accountability with you through a signed model and open numbers at every review.

Who is GrowthOS for?

Mid-to-large B2B enterprises across LATAM, the U.S., and Canada with complex, multi-stakeholder sales: deal sizes from $30K to $200K+ in annual contract value and sales cycles of 90 to 180 days.

How much does it cost?

Pricing is fixed and public. Pipeline Pilot is $3,500 per month for 90 days, Growth Partner is $6,500 per month for 12 months, and Strategic Partner is $10,000 per month for 12 months. Ad spend is always separate and paid by you directly to the platform. A one-time setup fee of $1,500 to $2,500 applies to the Pipeline Pilot only.

How does the 90-day Pipeline Pilot work?

On day 1 both sides sign a financial projection built on your real deal size and sales cycle. From day 1 to 75 the engine runs with open numbers at every review. On day 75 we read the actuals against the signed projection: if the pipeline is there, we convert to a 12-month partnership; if the timing is not right, you keep the full handoff at no cost.

What will I see every month?

Three things: the signed financial model, a live dashboard with pipeline, conversion, and spend fed by your CRM, and a Monthly Business Review where the dashboard and the signed model sit side by side and decisions leave the room in writing.

What do you need from our team?

Two commitments: log every qualified opportunity in your CRM within 48 hours, and log closed-won deals within 48 hours. Closing data is what makes optimization real, and it is what makes accountability work in both directions.

Who runs the engagement?

GrowthOS is a founder-operated practice based in Guatemala City. Fernando Chocano architects and personally runs every engagement, and every client works directly with him.

Do you work outside Guatemala?

Yes. We operate from Guatemala City for companies across Central America, the Dominican Republic, Mexico, the U.S., and Canada. All work is remote, with reviews by video call.

How do we start?

With a 30-minute discovery call: a straight diagnostic and an honest answer on fit. Every request is reviewed personally before the booking link is sent.

Next Step

Let's grow
together.

Start with a 30-minute discovery call: a straight diagnostic and an honest answer on fit.